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Sean Burke-Gaffney

DIGITAL TRANSFORMATION EXECUTIVE


Sean Burke-Gaffney is a digital pioneer who makes creative ideas come to life. Always at the forefront of innovation, Sean develops performance-driven teams that build award-winning online experiences. Known for implementing strategies that increase market share and break boundaries, Sean works alongside market leaders from a number of today’s Fortune 100 companies, helping them build experiences that drive transformation in the digital space.

Currently a Director with SapientNitro Singapore office, Sean drives the Digital Transformation work for an impressive A-list of clients, among them Met Life, Unilever, Telkomsel, Harley-Davidson, Loblaw Companies Limited, Singapore Art Museum and BCA. As eXperience Technology Practice Lead for for the Publicis.Sapient APAC business unit, Sean is a thought leader, a trusted advisor and strategic innovator for the Company across all its clients.

As the VP of Technology with henderson bas kohn, Toronto’s most award-winning advertising agency, Sean strengthened the calibre and quality of the organization through its teams and its innovation capabilities. The changes championed by Sean stabilized the organization and enabled it to pursue and secure over $2.5M in new business. His clients included Coca-Cola, Nestlé, Kraft, Capital One, and Porter Airlines to name a few. In addition to improving the talent within the organization, Sean created several cloud-based initiatives that increased productivity 50%, reduced storage costs by 50%, and saved $1M over three years.

Previously, Sean was Director, Technology with Organic Inc. a leading marketing agency. In 2010, Sean helped his client, Nike Canada exceed its marketing targets by 52% during the winter Olympics of that year. Even though Nike was not an official sponsor and was unable to use Olympic assets, Sean created a campaign featuring a then-groundbreaking scrape of Twitter data  that captured and maintained 2,000 connections / minute for hours. This campaign garnered national media attention for his client (Nike) and acclaim for his innovative use of social media.

This was not the first time Sean’s innovation was recognized by others. In 2007, Sean joined the team at Nurun Inc. as their Project Director for the Travel & Leisure practice. He immediately went to work and streamlined the client team, which saw him exceed revenue targets by $400K and secure over $2.1M in revenue. During his time as Project Director, Sean implemented two content management system (CMS) installations for his clients that generated cost savings in excess of $2M.

Having spent the previous four years with Aeroplan LLP, first as their eBusiness Operations Manager then as their Web Development Manager in 2006, Sean helped establish and grow Canada’s #1 online loyalty program online. He led his team of developers to build an award-winning, profitable web site that represented 50% of all revenue for the corporation. Always looking to improve efficiencies, Sean saved the organization over $250K by spearheading a CMS project that standardized processes across the company’s multiple business verticals.

Before excelling in his current career as an marketing technology executive, Sean had a successful career as a professional musician. He performed in front of crowds large and small on 5 continents and toured with professional entertainers like Joe Cocker, Bob Seger, Phyllis Diller, Howie Mandel, and Procul Harum.

Clearly, an expert in the digital space, Sean delivers vision, strategy, and tactics then develops teams of creative thinkers to build great experiences that drive innovation on behalf of Fortune 100 companies.